San Francisco is among the top environmentally conscious cities in the nation, often praised for being organic, clean, and green. Given this, the thought of promoting ONELAWN artificial grass in San Francisco seems like a daunting task. However, one must consider that in a world where we’re accustomed to thinking of “natural” as good and “artificial” as bad, we suggest that well manicured natural grass is actually an ecologically unsound concept. It uses up lots of water, requires destructive chemicals to keep its “healthy” look and is typically maintained by energy consuming, air polluting lawn mowers and equipment.
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